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Dołączył: 30 Gru 2010
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 Wysłany: Sob 10:39, 15 Sty 2011 Temat postu: hublot big bang Swiss timepiece Hublot becomes off |
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Posted on 03.17.2010 09:30 by Kirby
Filed under: | industry news | formula 1
Formula One is the most prestigious racing league for a reason. First,[link widoczny dla zalogowanych], the manufacturers that are involved are some of the most acclaimed and revered automakers in the world,[link widoczny dla zalogowanych], making brand association with these guys that much more lucrative. High-end brands jump at the opportunity to sponsor these guys because a big market segment that follows F1 – the societal elite, so to speak – are the kind of people that these companies are seeking out.
Whether it’s through team partnerships, race tie-ups,[link widoczny dla zalogowanych], or even the growing trend of series sponsorships,[link widoczny dla zalogowanych], you can bet that most of the brands that you see during an F1 race is of the high-brow persuasion.
The latest company to jump into the F1 sponsorship bandwagon is Swiss watchmaker Hublot,[link widoczny dla zalogowanych], which recently signed a deal to become the sport’s official timekeeper.
Continued after the jump.
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