tip In the News- Retailers Limit Purchases of Desi

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There are no stated restrictions on shopping inside the 39 bough of Neiman Marcus or at the company��s Bergdorf Goodman cache in Manhattan, Ms. Reeder said. But a sales associate at Bergdorf said this week that the staff was taught to use discretion with customers looking to buy a colossal number of items. A salesman at the Louis Vuitton cache cross the avenue said a customer trying to buy more than two bags would be inquired to give a reason. Both spoke on condition of anonymity because they are not granted to s[link widoczny dla zalogowanych] to reporters.
But readers of the fine publish on the Web sites of luxury retailers like Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman may be wondered to ascertain that such a policy also now applies to designer handbags, like Prada��s latest ruched nylon styles, which spend $1,290; Bottega Veneta��s signature woven leather hobos,[link widoczny dla zalogowanych], at $1,490; and the new rectangular Yves Saint Laurent hold that looks like a postcard addressed to the designer (with a $1,395 ticket).
In the News: Retailers Limit Purchases of Designer Handbags
Of lesson, handbag quotas may not be the maximum telling solution anyway, considering the many ways resolved shoppers can get approximately them �� by using multiple honor cards, for instance, or buying from more than one store. But the choice �� raising costs of European luxury goods sold in the United States, as many companies have begun to do �� hazards alienating American consumers, or giving an advantage to American luxury competitors.
Now those companies stand to suffer a sting from increasingly taught comparison shoppers, if I were you a more solemn thump from a gray market of designer goods resold from American stores.
��We work with our vendors,�� Ms. Reeder said. ��It��s primarily a protection for them, to protect their distribution from bags obtaining out there on the gray market.��
Travelers who buy multiple items to resell to friends back home are only a small portion of the gray market, said Fred Felman, the main sale officer of MarkMonitor, a San Francisco agency specializing in brand protection. It is more problematic when vocational webs of buyers resell luxury merchandise via small shops throughout Asia, or through online retailers like eBay.
Ron Frasch, the chief trader of Saks Fifth Avenue, which has 54 stores across the country, said the number of foreign shoppers trying to buy multiple items in stores was ��pretty inferior,�� but he joined, ��it is surely an issue that we watch.�� Besides restricting online sales, Saks may veto a customer��s purchases of replica merchandise in stores on a case-by-case basis.
��Imagine a scenario where you have people purchasing all your material,�� Ms. Pao said. ��In the short term you benefit, merely in the long term, you don��t, for you don��t know where the sales are going, and that namely quite macabre to these people.��
��There is an underground railway of iPods going back to Europe,�� said Susan Nelson, an executive mentor of Landor Associates, a branding agency in San Francisco. ��Contrary to damaging the mark, I think it creates a morsel of a mystique.��
For now, the policies of Saks, Neiman Marcus and Bergdorf Goodman apply only to online sales of handbags and shoes from Prada and the Gucci Group labels (Gucci owns Yves Saint Laurent and Bottega Veneta), but not other luxury brands like Dior alternatively Givenchy, which are owned by the competing shape conglomerate LVMH. Meanwhile, LVMH sells its Louis Vuitton handbags online only aboard its own site, [link widoczny dla zalogowanych] where the policy is even more strict: 2 of every manner per customer, per calendar year.
Popular,[link widoczny dla zalogowanych], the bags may be. But how numerous of the customers who can supply them really want more than one, or for that material, three?
In the ��80s, American and Asian tourists commonly shopped for luxury sales in Italy, when the lira was languid against the dollar. But since the dollar began its spiraling decline opposition the euro in 2000, presently afterward its presentation as the European common currency, the value-minded tourist tide has shifted to the United States.
None of the makers of the designer brands would speak for the disc about such policies, but several executives recognized privately that they are averaged to prevent bags from being resold.
During the luxury boom of 2000 and 2001, when shoppers lined up in the street outside Gucci, Herm��s and Vuitton shops in Paris, the companies drew reproof for putting into achieve bag-per-customer limits that emerged to be aimed primarily at Asian shoppers. Some eastern customers complained they had been banned from Vuitton stores, and they could be found on the Champs-��lys��es attempting to disburse Western tourists to buy bags for them.
��What we try to do is use a lot of logic and common sense if we sense that somebody is taking convenience,�� Mr. Frasch said. ��We monitor at the store class and at the corporate level for anybody patterns. We are very sensitive, above all, to serving the customer, but secondly to any latent for reselling by customers.��
Given how difficult it is to control every aspect of distribution, though, some would quarrel that an indication of desirability �� a sprouting gray market, mention �� ought be seen as an opportunity for brands to capitalize when demand is strongest.
Last month, Patricia Pao,[link widoczny dla zalogowanych], an independent retail consultant, arrived at Newark Airport from Los Angeles and was reached by a youth female who asked her to aid close a suitcase by sitting on it. The female was returning to Slovenia with what appeared to be 200 couples of designer jeans, the least expensive bearing a price tag of $228.
We have all seen it when looking at some colossal online retailers (Saks, Neimans, etc); a limit placed on the measure of bags we can buy. Have you ever thought why there is a limit? An story in yesterdays New York Times gets down to the base of why there is a limit on these goods, and many of it has to do with the weak dollar. We all know the dollar is weak, we see it when we travel, we listen it on the news,[link widoczny dla zalogowanych], it affects us. But for all of the handbag aficionados it is affecting us more than we know. In February, luxury brand Hermes will have a many larger than usual price increase (rumored to be around 12% which is absolutely insane) because of the weak dollar. While it is just part of the iceberg, the US dollar being so weak does effect what happens to the designer market. This is a very amusing read below:
��This is not an unusual situation for designer brands,�� said Claudia D��Arpizio, a luxury goods adviser at Bain & Company in Milan. ��It��s uncommon for the United States. What is changing now is the geography of the touristic flows.��
FOR productions that are really in demand, like Wii game consoles, stamps to the Super Bowl or cans of corn Niblets on double-coupon daytime, it may appear reasonable to limit the number a customer can buy at one time.
On its face, the policy sounds odd; that is because it actually doesn��t have anything to do with popular demand. Rather, it is the panic that alien consumers, taking advantage of the severely weakened United States dollar, will hoard the bags,[link widoczny dla zalogowanych], then resell them in Europe or Asia, where the same items in Prada and Gucci stores typically cost 20 to 40 percent more. The popular Yves Saint Laurent Downtown sack, which is restricted to three per customer at Saks Fifth Avenue and Bergdorf Goodman, costs $1,495. At Harvey Nichols in London, the same bag is ��910 (or almost $1,796).
��She said that by selling the jeans back home she could not only cover the expenses of her voyage, but she could likewise make a profit,[link widoczny dla zalogowanych],�� Ms. Pao said. ��The disabled dollar makes anything here look like a bonanza.��
Article via NYT and author Eric Wilson
As tales about foreign shoppers flocking to buy electronics,[link widoczny dla zalogowanych], toys and Manhattan real possession chance more common, analysts are debating the long-term impact of shopping tourism on brands that area a bonus on their exclusivity.
Ginger Reeder, a spokeswoman for Neiman Marcus, said its online policy applies to certain bags and shoes sold from designers who asked the company to restrict sales.
Foreign tourists who are remedying American division stores as if they were a extensive channel marketing have largely been viewed for salutary apt retailers, and by some estimates those shoppers were the only sunny spot in what was otherwise a feeble holiday sales season. But that spending power has no been so welcome to luxury companies like Gucci and Prada, which have spent the final ten-year trying to approach those buyers in their home countries at prologue priceless current shops throughout Europe and Asia.
What has surprised some retail analysts is how rapidly the concept of rations has arrived in the United States �� and not equitable for handbags. In its online store, Apple currently limits customers to five iPhones per order.
��What they don��t want to look,[link widoczny dla zalogowanych],�� Ms. Nelson said, ��is because the mall to be flooded with what they consider to be cheap handbags.��
��Due to renowned demand,�� potential shoppers are advised, ��a customer may mandate no more than 3 units of these items every 30 days.��
Especially not their own.

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