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Ty Girlz Spanked and Webkinz Whipped
Naughty Online-Plush Gets Its Comeuppance
By Alison Marek
December 2007
Clean up your perform, was the information Tys Ty Girlz got from irate users and retailers, who told TDmonthly Magazine they opposed of the plush-online dolls Bratz-like face and scanty clothes. Ty Girlz look bad, amounted up Monica Beasley, director of Doodles in Tupelo, Miss.
The makers of the modern ragdolls capitulated, rounding out the dolls almond eyes and portioning their little embroidered lip to alteration their statement from woman-of-the-world to girl-who-hasnt-been-there-yet.
RETAILERS FIGHT BACK
Theres a restrict to how distant retailers will be moved by plush, TDmonthly has learned. Toy-store owners have talked about suing Ganz for foisting unwanted products ashore them in the midst of the Webkinz mania (and along to a retailer, 1 may already have), rapidly spread the bad word about 10Voxs viral marketing campaign for Kookeys (peruse Kookeys Aim for Webkinz Jugular and look retailers remarks below that treatise), and refused to mandate the vamp version of Ty Girlz. Theyre too ho-hum about Russ Berries Shining Stars, which have largely fizzled out in specialty shops since they hit the hunk market.
After hearing retailers' complaints about their marketing war, which they said took instructions they hadn't anticipated,[link widoczny dla zalogowanych], 10Vox fired the folk responsible, co-owner Alex Reece guaranteed TDmonthly. And, of way, Ty Girlz toned down the kohl.
Kids,[link widoczny dla zalogowanych], too, have their wrecking points. The unexplained absences of Webkinz over the spring and summer and subsequent glut led to a predicted slow-down in the specialty market that may proceed in some stores through Christmas (most toy-store owners,[link widoczny dla zalogowanych], though, predict that Webkinz sales will be stupdenous repeatedly).
They werent selling and the company kept raising the prices, annotated Katie Taylor, the manager of World of Mirth in Richmond, Va., whose store dropped Webkinz altogether. They are more of a gimmick than a toy.
REFORMING FOR RETAIL
So is the online-plush phenomenon over? Or will the vacation morale of forgiveness amplify to toy companies?
[Ty Girlz] look more wholesome and Im sure those will sell over the holidays, portended Melody Ingwersen,[link widoczny dla zalogowanych], owner of Creative Kids in Greenville, S.C.
Were selling lots of Webkinz, primarily Webkinz clothing, reported Dee Dee Culotta, co-owner of Victorias Toy Station in Baton Rouge, La.
Most toy-store landlords told TDmonthly that Webkinz would be peppery for the holidays,[link widoczny dla zalogowanych], even whereas the plush is immediately obtainable in such channels as J.C. Penney and Wal-Mart. And with perennial YouTube posts by kids showing off their new Webkinz,[link widoczny dla zalogowanych], and the upcoming Webkinz figurines (unconfirmed as of 12-4-07),[link widoczny dla zalogowanych], odds are the ubiquitous characters will be simmering for awhile.
As for Kookeys, 8 retailers were intending on sending in the fashionable online plush and two already had them. Kookeys are going well for me, said Katie Frederick, owner of The Wooden Rainbow in Cedar Rapids, Iowa. We do Webkinz, also.
And Bella Sara, an online trading-card game with horses, has fair loosened new plush toys, too. But once the holidays are over and sales simmer down?
[Ganzs] rapacity will cost them numerous long-time purchasers, predicted privateyes2038 on TDmonthlys Forums. I have already resolved [I ambition] wash my hands of them.
To read more, amuse visit [link widoczny dla zalogowanych]
ToyDirectory.com® and TDmonthly™ Magazine
Contact: Alison Marek, Managing Editor
12249 Santa Monica Blvd.
Los Angeles, CA 90025
Phone: (310) 979-4330
Fax: (310) 979-4350
E-mail: [link widoczny dla zalogowanych]
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About ToyDirectory.com® and TDmonthly™ Magazine
For more than 10 years,[link widoczny dla zalogowanych], ToyDirectory.com has been interlocking retailers and manufacturers within the specialty toy industry. It has been ranked at Yahoo! as the most popular business-to-business catalogue for the toy industry since 1998. TDmonthly Magazine, one online commerce publishing for the toy, liking, gift and game industries with extra than 27,800 enrolled retailers, is devoted to being the most comprehensive monthly resource because the toy manufacture via trend reporting, reviews, trade show scope and a 12,000+ searchable database of productions in more than 100 categories.

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