canada Perspective Role And Contribution Of Inform

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Perspective Role And Contribution Of Information Technology In Rural Markets In India
Theme: RURAL MARKETS IN INDIA?

N-Logue is stimulated in South India and due to its avails is entering into the northern areas. The main momentum came from IIT -Chennai. It is a non-profit organization with the liability of providing rural IT based services (including hardware and software) through connectivity and application entire approximately the rural area. It is functional with WLL Technology whose construction and livelihood is costly and the connectivity is also limited to a definite area, yet has the facility of providing connectivity with a scope of services as it provides the voice call facility and surmount the problem of turntable up linkage mistakes. N-Logue is further supported by IIT-Chennai, which prepares a diversity of local language software for it in short time for advantage and comfort. It has also joined the facility of web-cam through which the remote diagnosis of manifold problems can be done. Tamil Nadu Government has supported the functions of n-Logue (particularly in its Madurai and Nellikuppam district). N-Logue charges for connectivity and is relatively popular in the southern region due to its easy connectivity functioning and training of handling the applications. ??
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Sub Theme:? Contribution and Perspective Role of I.T.?
and numerous other services are also provided.??
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In a report by market research fixed AC Nielsen, in April-May 2008, it was observed that rural market has shown a fast rate of growth. The FMCG sector in rural areas is projected to grow by 40 per cent against the 25 per cent growth in urban areas. ??
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The increase in the services provided to the rural people (in terms of various services offered) ambition result in the overall betterment of the society on one side by enriching the people with updated market information and providing latest technological developmental news and organizations on other side by creating more market opportunities for them and correction of the market prices. ?
I.T. has varied applications in it, via which the development of the rural district tin be possible accurately. Government had introduced a number of programs through which the people of rural India can come along and use the I.T. enabled services and go extra systematically. Some of the programs flee by the Government are:?
E-choupal has already become the largest initiative amid all internet-based interventions in Rural India. E-choupal is present in 36,000 villages through nearly 6,[link widoczny dla zalogowanych],000 kiosks across nine states. ITC (Indian Tobacco Company) is intending to distend the concept of e-choupal further in 15 states of India.??
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4. Automobiles

This service is launched by the RAJASTHAN Government for the 1st time for its rural citizens, so that they can deploy the I.T. enabled benefits to its fullest. E- Mitra is State Government started projects, which soon transform highly fashionable in the region. In year 2002, 2 projects came into subsistence that; Lok Mitra and Jan Mitra. ??????

CONCLUSION:?
* Source: IBEF Report,[link widoczny dla zalogowanych], August 21, 2008?
It was developed by an NGO (non-government organization); with the vision to send internet facility to the rural India. It is a franchisee based commerce model that tries to produce revenues by focusing above the sale services through the module (especial focus on the regional applications). It was initiated in the region of PUNJAB with the introduction of different centers called as Kendra's which are chained to every other through the dial up internet connection facility. These Kendra's have power export also; in circumstance, the electricity afford is intervened. The info kiosks provide online and offline services information on training, prevailing opportunities in the market and other profitable information for the villagers. TARAkendra's are very popular in between the local population as it provides the information in the local language and the portal is designed in such a pattern that semi learned population can also understand it without any hardship. Different services that TARAkendra's provide are:????????????

A survey carried out by the Federation of Indian Chambers of Commerce and Industry (FICCI), indicated that the consumer durable goods sector is all set to spectator 12 per cent growth in 2008. The rural market is growing faster than the urban markets, notwithstanding the penetration level in rural area is much lower. The rural Indian market, which accounts for approximately 70 per cent of the total number of households, witnessed a 25 per cent anniversary growth while the urban consumer durables market reflected an annual rate of 7 to 10 per cent. ???????????????????????????????????????????????
According to Federation of Indian Chambers of Commerce and Industry (FICCI), the digit of rural households using hasty moving client merchandise (FMCG) products has grown from 136 million in 2004 to 143 million in 2007.

It was initiated by ANDRA PRADESH Government. It was initially implemented in West Godavari District to deliver e-governance facility. The centers are designed with the outlook to provide better governance facilities to the people of the Rural India. The popularity of e-seva can be estimated from the truth that in the year 2003, more than 400 million rupees was collected only for the electricity payment. With the success of the e-seva in electricity bills payment, Government is seeing forward for introducing it in the areas of collection of telephone bills and local Governmental Bills. E-seva is gaining popularity with passing days as it helps the citizens to avail the benefit of getting the certificates at their doorsteps; which is either relaxing and authentic.?

The Indian Automotive Industry currently has a turnover of US$ 34 billion. However, the car mall remains untapped in rural India that has a muscular buying power. Nearly 50 per cent of the Indian rural mart, which includes 220 million households, is potential car customers. Two-wheeler penetration in rural straps is still very cheap with less than 10 per cent households owning a two-wheeler.?
INTRODUCTION:?

b TARAhaat: ????

b Community Information Centers:???????

The face of Indian rural market can be became only with the deployment of I.T. The periodical has provided the summarize specification of the various services offered in the rural areas of different states of India and simultaneously the advantages these services have. All the services have distinction in degree of connectivity,[link widoczny dla zalogowanych], level of service offered and basic organizational structure. It is clearly seen that the range of I.T. enabled service proportion is increasing at a rapid rate in the rural areas of India. The fact back it is the increasing amuse of the organizations (conducive and non-profitable) to arrest the rural markets and the increasing level of the education and market interface of the rural people. I.T. enabled services are growing at a fast rate and are providing several services to rural people with the mutual motive of having increase in the connectivity and accordingly creation of bigger market in the rural areas. ?

According to a report, 'Insurance in Next 2 Years', by The Associated Chambers of Commerce and Industry of India (ASSOCHAM), in May 2008, the assurance sector size was estimated at US$ 12.8 billion, and it is promising to see an unprecedented growth of 200 per cent, touching US$ 51.2 billion by 2009-10. Rural India may offer a business chance value US$ 23 billion for the insurance companies if the segment can be wooed with innovative saving schemes at affordable premiums?
6. Consumer durables
? It is mostly athletic in Northern India, it is a fiber optic wire company with its kernel competence in lay down and maintenance if cable. Aksh has the authorize to arrange down the cables in the rural areas. It initially has cooperated with Drishtee for maintenance of kiosks, but with the changing times; Drishtee and Aksh have separated in different service offerings. While Urban Area has witnessed a penetration of cable T.V., rural areas have left un-served. The fact behind the low level of cable T.V. proportion in rural as compared to urban area is due to the fact that in rural area there are a finite number of houses which can furnish cable T.V. The bandwidth delivered by Aksh supports a large variety of services (including video interactions) which will lead to increase the level information commute in between the people living in several areas of rural India.?

O TARAdak (interlock to relatives at distance)????????????
b n-Logue ???????
O TARAguru (helps in mentoring and consultancy)????????????
b Gyandoot: ?????

2. Insurance

With the increasing popularity of the project, Government of India has judged to introduce the project in other parts of the nation also, namely: Kerala, West Bengal, Sikkim, Tripura, Punjab, Haryana, Madya Pradesh, Himachal Pradesh, Uttaranchal, Gujrat,[link widoczny dla zalogowanych], Assam,[link widoczny dla zalogowanych], Orrisa, Rajasthan and Pondicherry. ?
O TARAvan (delivery of orders at remote areas)???????????????????????

It was built in January in year 2000. It is an e-governance based module designed for the rural citizens. The project was initially initiated by the Government of MADHYA PRADESH. Gyandoot caters the need of the villagers by providing the information relative to the prevailing rates of the agro-based commodities and the rate of land. Each Gyandoot Info kiosks caters to around 15 panchayats and 30 villages. The module is charted with the intention to cater price telling and sustainable delivery model to the people.??
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b Rural e-seva:?????

The program is designed especially for providing the internet way and I.T. Enabled services to the citizens through which the interface between the Government and the Citizens can be setup. These centers connect 7 northeast states namely; Arunachal Pradesh, Assam, Manipur, Mehalaya, Mizoram, Nagaland and Tripura. The hub helps to acquire the connectivity at the time of improper environmental conditions. The centers are usually termed as CIC which are generally situated at the educate, college or any administrative office. People can come for the Internet way, and for accessing the internet, a titular measure is charged from the people through which the everyday expenses of the centers are preserved. ?

3. Retail

O TARAdhaba (for providing connectivity)????????????

b e-choupal: ????
5. Pharmaceuticals
I.T. AND RURAL DEVELOPMENT:?

Lok Mitra namely one urban electronic Governance Project which was launched in Jaipur metropolis in annual 2002, which helps the citizens of Jaipur (now other cities likewise) apt disburse their bills online (land, Water, Bus Tickets and BSNL) leading the inhabitant apt retention the waiting time. This service too ensures folk that their money is working directly to the Government and provides a emotion of security related to their bills remittance.?
National Informatics Centers (NIC) through which the software online copies of the land records are available developed the software of Bhoomi. By giving an online apply,[link widoczny dla zalogowanych], farmers get an online enrollment number through which further processing can be done. In the software, the connectivity is through the LAN through which all the clients are connected to the hubs.???
O TARABazar (for product information)????????????
The Rural Market of India is showing an impressive growth largely due to changing lifestyle patterns, better communication web and quickly changing demand structure of consumers of rural area. With the changing patterns of Rural Market, the character of I.T. has increased from providing only the Networks to set-up the root of updated technological programs in the rural area. It is penetrated that the people alive in the rural area have strong purchasing power and have more openness for new technology as compared to the past. Evidence of the boost in purchasing power can be drawn from the expression of Mr. D. Shivakumar (Business Head - Personal Product Division, Hindustan Unilever Limited) who said that the money available for spending on the FMCG by Rural India is 63,500 Cr., which is much more as compared to Urban India that spends the amount of approximately 49,500 Cr. ?

According to a study, behaved in September 2007, by Confederation of Indian Industry (CII) on the Indian rural retail sector, opportunities in Rural Retail were estimated to be over US$ 34 billion in year 2007. This figure is anticipated to touch US$ 43 billion in 2010 and go up to US$ 58 billion by 2015. The rural markets in 2008 have grown at 25 per cent likened to the 7-10 per cent growth rate of the urban consumer retail market. ?
b Drishtee: ???

1. FMCG
Drishtee is present in 5 States and is currently accessible in 6 zones. It is a personal company, which was previously appointed for Cyber Edge,[link widoczny dla zalogowanych], which has the main work of formative the modules. It is present in Bihar, Haryana, Madya Pradesh, Punjab and Rajasthan. It is generally suited in the Panchayat or in the bazaars. They prepare the module for the poor section of the society who cannot comprehend the international language. The modules are designed for the rural and semi-urban areas especially.??
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The Indian Pharmaceuticals Market is regarded as 1 of the fastest growing in the earth. In 2006-07, this market was merited at over US$ 7 billion with the rural section having a remarkable share of this market. Industry estimates observed that while small towns endow 20 per cent to the country's pharmaceuticals market, rural areas list for 21 per cent. In 2006-07, the rural Indian market was estimated at around US$ 1.4 billion, having grown at almost 40 per cent in 2006-07 opposition 21 per cent in the before year. ?
PAPER?
b Aksh: ?????

The KARNATAKA Government for maintaining the records related to the land introduced it. The Department of Revenue in Karnataka has computerized 20 million records of land ownership belonging to 6.7 million peasants of the state. With the introduction of the program, the planters are free from giving the bribe and are protected from the harassment. Framers can easily get the Records of Rights, Tenancy and Crops (RTC) by depositing a minimal fee of Rs. 15. ???
Government is taking serious treads for the development of the rural market, under which the activities related to the development of the rural infrastructure, subsidized edible availability and rural employ schemes are at the priority. I.T. plays a major role in precise implementing these developmental programs in the rural area. Government has set up various centers which are spreading the I.T. web in the rural area through which people can be benefited and exploit the resources available efficiently.
For development of the rural areas proper development of the IT Communication and Infrastructural services are essential onward with the utilization of the fiber optic networks. I.T. services need to be developed in reference to the present rural infrastructure. Internet based services blended with customer support services ought be provided in the rural areas, which can increase the approval rate of the services by the rural people. ??
One of the wi-fi project below which few villages (of UTTAR PRADESH) are connected to internet is Digital Gangetic Plan (DGP). Through the use of DGP telegraph network connectivity is established, this program helped the people residing in villages of India to have the access of internet through which the information on various issues can be collected ad accustom, at the same time the people living in rural India can be updated with the new technological alterations and the innovative changes taking area in the citizen and the international markets. For example; Bimari Jankari is a entry through which the information regarding every disease and health related issues is available and Digital Mandi is available as one of the portals where all the information regarding the agricultural commodities are available. This portal provides the information regarding the amounts of the commodities and their relative value.??
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O TARAgyan (teach rural teens on various issues)????????????

b E-Mitra: ???????

Where Jan Mitra is an integrated electronic platform through which the citizens of Rajasthan can avail the benefit whether getting the lusted information regarding any Governmental Department at kiosks which is very near to there doorstep. These Initiative program of Rajasthan government have no only helped the Government by reducing the burden of attending every phone, it has diluted the waiting time as the service and has lead to provide comfort to the citizens also, as follows the inception of this service they can lightly obtain the information required at their doorstep.??????
INCLINATION OF SECTORS TOWARDS RURAL INDIA:??
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It is designed especially for the farmers of India. Through e-choupal, farmers who are living in the remote area of the country and cannot administer to have direct contact with the consumer can come forward to have a direct adjoin. It provides an e-procurement system through which the farmers can access the latest and updated information (local, citizen and international) related to different farming practices. It provides real time information and customized perception to the farmers through which the farmer can take better decisions and can have straight contact with the buyer, reducing the amount consumed by moving through the delivery outlet of middleman.? ??????

A great number of studies have shown that even today approximately 70% of Indian Population lives in Rural Areas. Today, Rural Development is essential for the development of the Indian Economy. Indian Government has fulfilled the role of the rural development and the contribution of I.T. in the development of Rural Markets. A colossal number of projects are introduced in the rural area with many upcoming projects in pipeline; which are threaten to be introduced by the Government in the short span of time. Rural Literacy is ranked at the topmost location of priority. Trends indicate that rural markets are coming up in big way and growing twice as faster as urban markets. According to a study by NCAER (National Council for Applied Economic Research), the number of middle and high-income households in rural India is expected to grow from 80 Million to 111 Million by the end of year 2007 as compared to Urban India that is beside 59 Million. ?
b wi-fi Projects:???????

In Rural India, Government has already provided Info-kiosks (a rural edition of cyber caf��) which provide basic communication facilities like internet connection and telecommunication services. Modern Information and Communication Technologies (ICT's) were found to have magnificent potential to contribute. The projects of Info- Kiosks are very popular in the region of Andra Pradesh, Delhi, Gujrat, Karnataka, Kerala, Maharashtra, Madya Pradesh, Rajasthan Tamil Nadu and Uttar Pradesh and have shown a assured reaction in the development of the rural area. ??
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b Bhoomi: ????
Income generation from Rural India has increased dramatically from past few years. Trends have witnessed twice growth rate of the rural market as compared to the urban markets. According to a McKinsey scrutinize conducted in year 2007, Rural India, with a population of 627 million,[link widoczny dla zalogowanych], (approximately 74.3 per cent of the aggregate population), would become bigger than the total consumer market in countries such as South Korea or [link widoczny dla zalogowanych] in dissimilar twenty years. Moreover, it would grow virtually quadruple from its existing size in 2007, which was estimated at US$ 577 billion. Several sectors are showing their inclination towards the rural market area due to the additional likelihood of opportunities. ??
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