Why Are Reebok's EasyTone Sneakers For Ladies Only

denny123

Why Are Reebok's EasyTone Sneakers For Ladies Only,[link widoczny dla zalogowanych]
Who doesn’t want firm buttocks and rock hard thighs? That’s the question men everywhere should be asking Reebok after they became the first major shoe manufacturer to bring out their own leg-toning walking shoe, marketed,[link widoczny dla zalogowanych], just like similar shoes before it,[link widoczny dla zalogowanych], only to the ladies. You know the footwear in question--the shoes with the lopsided soles,[link widoczny dla zalogowanych], which force wearers to work a bit harder to walk,[link widoczny dla zalogowanych], toning all the while.
The EasyTone ($100),[link widoczny dla zalogowanych], which launched worldwide this month,[link widoczny dla zalogowanych], has two pods with air pockets centered on the heel and forefoot. The pods are designed to look and behave like the balance balls at gyms (used by both men and women) across the country that intentionally keep the wearer off-balance. The instability requires an increase in muscle activity. As the (female) wearer shifts weight from the heel to the toe,[link widoczny dla zalogowanych], the pods transfer air back and forth. Reebok leveraged its internal expertise with air transfer from their decades of Pump designs in developing the shoe.
The idea of intentional instability isn’t new to the footwear industry,[link widoczny dla zalogowanych], but with Reebok,[link widoczny dla zalogowanych], the technology is finding its way into the mainstream for hte first time. MBT footwear (available for both sexes) has been around for several years with its easily recognizable curved sole that seemingly turns your foot into a rocking chair. Reebok concedes that the EasyTone is pursuing the same ultimate benefit but is quick to point out distinctions. First and foremost,[link widoczny dla zalogowanych], MBT shoes look different. They market themselves as the anti-shoe and those wearing a pair should get used to the attention. The EasyTone look like any other shoe once on the foot. The Reebok shoe also has two pods,[link widoczny dla zalogowanych], one in the heel and forefoot, while MBT is designed around one larger pod.
Says Head of Womens at Reebok, Katrin Ley,[link widoczny dla zalogowanych], “We believe every woman has the right to a nice butt but for busy women, trying to fit this into their hectic lives is not an option. Reebok EasyTone allows them to tone as they go about their everyday business. The combination of the balance pod technology and great styling means it’s a shoe they are not ashamed to be seen wearing either.”
Determined,[link widoczny dla zalogowanych], however, to conduct an objective and unbiased evaluation,[link widoczny dla zalogowanych], I turned to the closest test subject I could find – my wife. The subject immediately noticed a distinct instability after putting the shoes on. While walking forward, a slight wobble of the foot could even be seen by an observer standing behind. That said,[link widoczny dla zalogowanych], after a few days of wearing the shoe,[link widoczny dla zalogowanych], she couldn’t discern muscle fatigue or soreness suggesting a significant increase in muscle activation.
As is often her wont,[link widoczny dla zalogowanych], the subject next broke the rules for suggested usage deciding to jog in the footwear. Unlike the walking evaluation,[link widoczny dla zalogowanych], the subject felt an immediate difference commenting that it was “just a lot harder to run,[link widoczny dla zalogowanych],” with clear muscular soreness in the calves, thighs and buttock. She added that it felt like she “did lunges and squats during the jog”. McInnis emphasizes that the shoe is being sold as a walking shoe and that the components are tuned for walking but admits that a running version could be close behind.

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