john2072
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Dołączył: 26 Sty 2011
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Skąd: England
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 Wysłany: Czw 11:31, 27 Sty 2011 Temat postu: cristian laboutan 2011| two-week sale |
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ust be understood immediately. Make yourself believable. Make sure your claims or representations appear to be realistic and believable. Don't promise a 200% increase in sales because most people won't believe it even if it's true [link widoczny dla zalogowanych]! You must be able to back up your claims. Use repetition; repeat benefits throughout letter. Present the same ideas and benefits in different ways.Ask for action. Ask the reader to place an order [link widoczny dla zalogowanych], return the sales envelope or the sales card or phone for more information. Give reasons to act now. For example: Make your offer time sensitive a limited supply, two-week sale [link widoczny dla zalogowanych], and special purchase. Most sales letters fail to do this.Understand that people are emotionally motivated. They want to:Make more moneySave moneyDo a good jobExperience loveHave a satisfying home lifeGet something for freeLook goodUse simple graphics to get the reader's attention:BulletsDashesCheck boxesNumbersAsterisksSome Things To Remember When Writing Your Sales Letter:Put yourself in the reader's place. Note your reactions while reading the letter. Have your friends and associates give you their honest opinions. Don't tell them you wrote it! For some reason they think it's bad manners to criticize their friends. Look at their reactions if they roll their eyes theyilai:
[link widoczny dla zalogowanych]
[link widoczny dla zalogowanych]
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