Abercrombie,Shopping site - a new platform for onl

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Shopping site - a new platform for online sales of agricultural products

Paper Keywords: shopping site; agricultural marketing; reputation
Abstract: The main body of personal shopping website operators, agricultural diversification, trade and reputation of full-time economic significance of the energy characteristics of the introduction, proposed shopping site as the new platform for online sales of agricultural products to the agricultural Sales and rural economic development and make greater contribution. Farmers have seen from the media publishing product information through the network to open the product sales report, then in addition to admire the marketing of new ideas new farmers in rural areas, another feeling is that it is more distant from their own things After all, they are not agricultural products, distributors, producers. However,[link widoczny dla zalogowanych], since the trial last year after the entry of online shopping, the feeling was completely overturned, the original network of sales of agricultural products from their own so close, Taobao, patted the subject of other online shopping sites have become a new platform for online sales of agricultural products. Supply and demand information of agricultural products and professional publishing and professional agricultural sites with different agricultural trading site, Taobao and other sites as a leading online platform for personal transactions, intimate contact with ordinary consumers more opportunities to put such agricultural products sales on the site more useful to consumers of agricultural products into the purchase decision-making circles, so that agricultural products can be exempted from the restrictions in a wider geographical range of new markets, more effectively promote the retail and wholesale of agricultural products. Specifically, the reason why these shopping site as the new platform, online sales of agricultural products, mainly because of the following: 1 main business of personal the traditional agricultural marketing by the space-time factors larger, mainly in tourism around the native products or packaging of products into the supermarket gift in the form of travel extensively, and sales are mostly the main agricultural product processing enterprises and individuals less. Shopping site for individuals engaged in agricultural products and provide the possibility of great convenience. 1.1 if authenticated, anyone can shop at the shopping site on the boss. Procedure is simple, convenient and quick. 1.2 Shopping Network is a network media, although the main carrier, but the substance of the exchange is mainly based on interpersonal communication manner. Interpersonal communication a way that the real operators of the market for agricultural products have a direct impact buffer, farm operators greatly reduce the fear of the market, sellers can be completely way to small talk and trade promotion of goods, rather than the traditional spotlight bargaining, through rain and wind to go open up the market. Shopping Network to the seller of agricultural products to the most natural state of most real business, take into account the smaller, more easily relaxed in business. 1.3 shopping network offers sellers of agricultural products shop operation convenience. Modules such as shop decoration, billboards, product categories, picture, name, price,[link widoczny dla zalogowanych], message boards,[link widoczny dla zalogowanych], song, marketing areas have different design templates to choose; in the product / store promotion on the shopping site will launch weekend promotion ,[link widoczny dla zalogowanych], holiday promotions, recommended shops, auction through train windows and other recommended activities to choose from, it can be said to have been the equivalent of an advertising company to provide you with marketing planning and creativity, the marketing skills required also greatly reduced. Do not need to store the location of traditional facade renovation, the building does not require the traditional Distribution channels, do not have to familiar with the business skills, do not need to have strong commercial wrist, can not only save costs, but also can effectively avoid market risks, facilitate individual operation. Taobao station shops hung with many agricultural products often see non-professional sellers of the owner, restaurant owner only one that we should not negotiate, respond to words like slow like him to apologize to verify the individual by virtue of sales of agricultural products shopping sites possible feasible. Diversification of agricultural products 2 network virtual space to sales of agricultural products need not be limited to the traditional seller's shop window of the space constraints, a shop can be different kinds of agricultural products; In addition,[link widoczny dla zalogowanych], the shopping network The seller will gather in different places on the same platform, consumers can see on the shopping network throughout the country and even around the world agricultural products. To Taobao, for example, at 10:20 on May 16, 2008 I entered Taobao home page, select the search bar raw materials / additives / food materials (1 406), natural Fenfen Food (178 910), tea (140 912), herbal tea / fruit tea / health tea (126 324), rice / soybean / wheat flour / food (6 985), edible / vegetable products (31 927), tofu / soy snacks (18 994), cheese / dairy snacks (18 122), nuts / roasted seeds and nuts (61 433), candied / preserved / dried fruits (96 839), vegetable / fish / raw (39 377), and egg products (3158), ham / cured products (5853), dried seafood snacks (RTE) (27 002), etc.; the search results again the next day 10:18 1800863 Article continued circulation of agricultural products sold in, the new. Produced from agricultural areas see, there are a pistachio Xinjiang specialty, specialty Yuzhou local agricultural products beyond the Great Wall - gooey face, Zhejiang Green Agricultural pecan, copper Bird Longyou White Lotus, [old Chinese] Luxi far specialty Hong Chai Wei smoked chicken, angle, Italian coffee, Swiss chocolate, barley Korea, Vietnam Royal Pineapple ... ... nothing does not sell, Jina world good taste. In addition, the shop name, product description, many of which can be seen that the seller is that farmers themselves are their own business producing agricultural products. For example name: agricultural production for sale franchise stores, the main native of Suzhou Dongshan; [Yao Jia native] from doing the hot and sour turnip farm; Jiaodong specialty - fried peanut, peanut shop in their own land species, the old Mom fried in the pan out of oven, bake the mixture gently and slowly, and makes a turn, farmers were simple Stir! Welcome everyone to enjoy; Shandong specialty seasonal organic whole grains produced in their own coarse cornmeal cornmeal.

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