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China has an archaism to be called: "Look is much and the blind " . Characteristic characteristic points to namely in numerous colour, become distinguishing feature for main and tonal ability with a kind of colour. If sale of brand of a city bare, orange, yellow, green, green, blue, violet regard as urban characteristic, so can this city still call his is there distinguishing feature? And the truth of the common sense with our main to these urban characteristic city and at least and principle are disregarded, such urban brand sale can be only dull orgiastic with humourous farce.

So, sale of Chinese city brand had walked into a blind area and error, and a lot of cities still are in be very happy with it the ground is undertaking.

The blind area of sale of Chinese city brand and one of errors, it is Chinese city the theory that has not established a science on urban brand sale and method. Did not build urban brand sale on the foundation of urban theme culture, build however go up in a kind of a kind of follow the fashion, formalism that pursues style, violated the basic principle of urban brand sale so.

Of the blind area of sale of Chinese city brand and error, the idea that is a blame theme sale is covered forcedly go up in the city that has a theme. Come with shift of sale of blame theme brand the brand sale method that sale has thematic city, it is conceptual of sale of a kind of brand serious amlposition. And the distinctive city [link widoczny dla zalogowanych], city that has a theme in apply mechanically these do not have concept of sale of thematic city brand, make not only city not only did not go out brand sale, bring a series of corrupt practice to urban brand sale instead.

Be engineered with simple urban image and pack the go from bad to worse of method of urban brand sale that is a method with single urban brand, and the trend that the urban brand sale that is a method with urban theme culture already made sale of brand of 21 centuries city. Urban brand sale should have a cause above all, namely urban brand sale is to go out urban conduct propaganda, portray independent individual character for the city, achieve the strategic goal of city of world famous brand finally. Because did not find method of sale of brand of urban theme culture,present urban brand sale is, cannot make clear sale direction of the city from beginning to end so. Because the theme of every city is idiosyncratic,be different, cannot treat as the same, idiosyncratic and different, the method that achieves a goal is different, the sale plan that makes also must differ. The city is not for sale and sale, should be the measure that adopts brand sale, achieve the ultimate goal of city of world famous brand. the method of urban brand sale always cannot achieve a breakthrough, the brand sale idea that because do not have,uses urban theme culture namely will formulate strategy of urban brand sale. Use method of sale of brand of urban theme culture only so, ability urban brand real sale goes out.

The backwater that the vacancy of urban theme culture brought theory of urban brand sale not before, urban brand sale calls a kind of new theory to coach. Of the not complete, target of the system of urban brand sale that creates without brand sale means of the theme ambiguous, also offerred new historical opportunity for sale of brand of urban theme culture. Root of theory of sale of brand of urban theme culture the thematic culture at the city [link widoczny dla zalogowanych], grow at thematic culture of the city, with be identical of photograph of urban theme culture, system of sale of brand of urban theme culture is the method with urban brand the most scientific sale and method.

Sale of brand of urban theme culture, not only integrated hard resource of the city, and integrated still soft resource of the city, pass the conformity of hard resource of urban theme culture and soft resource, formed the systematic project of sale of brand of culture of theme of a city, thereby all sorts of resource unite the city to go up in foundation of urban theme culture, the height that achieves urban brand sale is unified.

The occurrence of urban theme culture, offerred new development thinking for urban brand sale. Urban brand sale is a kind of brand sale action that does not have exact cause no longer, however one kind builds the perfect urban brand sale on scientific and theoretical foundation system, be strategy of urban brand sale make provided new academic basis. Urban theme culture is the sublimate of idiosyncratic to the city resource and thematic configuration, a city has idiosyncratic resource to get developing only, thematic configuration gets raising of things to a higher level, just have the possibility that implements measure of sale of brand of urban theme culture. Urban theme culture came true to regard carrier of a spirit and corporeal carrier as to have the objective of brand sale the city truly.
In the brand sale activity of urban theme culture [link widoczny dla zalogowanych], want to undertake to urban brand sale urban theme culture locates above all, make brand sale general plan according to thematic fixed position again, have systematic research to link of environment of the target market of sale of brand of urban theme culture, sale, sale, have thematic layout and promotion to urban sale strategy, in the overall plan that blends in urban theme culture to strategy of urban brand sale, form the systematic project of sale of culture of theme of a city, the city real sale becomes city of world famous brand.

Origin: Net of culture of theme of China International city; [link widoczny dla zalogowanych] Information：

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

[link widoczny dla zalogowanych]

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