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2. And more than just lettersSuccessful direct mail packages are made up of more than just a letter.You have the envelope, the order form,[link widoczny dla zalogowanych], the lift note or buck slip and often a brochure. All these elements need writing and designing. They all need to work together, supporting each other. All play a part in delivering the promise, presenting the benefits and overcoming doubt. You need to work with all these pieces to make an offer,[link widoczny dla zalogowanych], provide a premium,[link widoczny dla zalogowanych], deliver a guarantee, and drive a response.
This course takes you through everything, step by step. There are no blank spots, no elements of a successful direct mail piece or direct response ad that are left unexplored or unexplained.
4. You will complete exercises and assignmentsThis isn't a 'book' about copywriting. There are numerous exercises you are asked to complete and there are assignments you will be asked to write and submit. That may sound a little scary,[link widoczny dla zalogowanych], for more detail visit [link widoczny dla zalogowanych] but it's the only way to learn. You can't learn to be a copywriter by leaning back and just reading about it. You have to lean forward and actually do it. Time and time again.
3. You will learn by exampleThe course itself includes numerous examples of great copywriting. Whole sections are built around letters and ads that have worked extremely well. I think this is a great way to teach. If you want to be a great copywriter, for more detail visit [link widoczny dla zalogowanych] you need to immerse yourself in the best of what others have written. Enjoy the writing, then deconstruct it to see why it works so well.
Baseball is a bat and ball sport played between two teams of nine players each. The goal is to score runs by hitting a thrown ball with a bat and touching a series of four bases arranged at the corners of a ninety foot square, or diamond. Players on one team the batting team take turns hitting against the pitcher of the other team the fielding team, which tries to stop them from scoring runs by getting hitters out in any of several ways. 1. You will learn how to write successful direct mail packages and ads step by stepThe way I learned to write direct response letters was slow, almost organic. I picked up a little knowledge at a time as an agency junior. With this course, every step is laid out for you. In fact, it is the first time I have ever seen the process so clearly presented and taught. Yes, I am familiar with the material in this course - but I had never seen it all together in one place, with each element linked to the next.
In addition,[link widoczny dla zalogowanych], the course box includes a 320-page book that is filled with the best of the best. It is called, "Hall of Fame. Great Selling Ideas from 50 Super-Successful Direct mail Letters and Direct Response Ads". Like direct response writing itself, this course is based on facts and results. This course isn't about opinions and personal whims - it's about what has been proven to work. That's how direct response is. That's how this course is built.
5. You will learn how to sell yourself and build a businessCan you really build a six-figure income as a copywriter? Sure you can. I did, and some years those six figures are pretty big. And I'm not one of those huge names where you think, "Sure,[link widoczny dla zalogowanych], HE did it, but I bet I couldn't." A game is played between two teams, each composed of nine players, that take turns playing offense and defense. A pair of turns, one at bat and one in the field, by each team constitutes an inning. A game consists of nine innings. One team customarily the visiting team bats in the top, or first half, of every inning. The other team customarily the home team bats in the bottom, or second half, of every inning. The goal of the game is to score more points than the other team. The players on the team at bat attempt to score runs by circling or completing a tour of the four bases set at the corners of the square shaped baseball diamond.
All this is covered in the course.
I often moan about online writers just dashing off a first draft and then uploading it to their site. With direct response writing, that just doesn't happen. Every paragraph,[link widoczny dla zalogowanych], every subhead, every sentence and every word has its role and purpose. It's about detail, about sequence, about pace and flow. And when you do it right, that 'construction' becomes invisible and you just read a great piece of sales writing.
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